Privacy Policy

1. Introduction (the “Website”) is owned and operated by Knithub 24 (UK) Limited (“we”, “our” or “us”). We are committed to protecting the privacy and personal data of our users, customers and clients. This privacy policy (“Privacy Policy”) informs you how we gather, define and use your personal information, such as your name, email address, address and other contact details (“Personal Information”). Please use this Privacy Policy to help you decide whether and how you wish to use our Website and our products and services. Please take a few moments to read it carefully.

All your Personal Information will be used in accordance with the Data Protection Act 2018 (the “Act”) and the General Data Protection Regulation (“GDPR”) as it applies in the UK.  If you want to know what information we collect and hold about you, please write to us at: Unit 44, 52-56 Standard Road, Park Royal, London NW10 6EU. Alternatively please email us on

Knithub 24 (UK) Limited is the data controller of your Personal Information for the purposes of the Act.

2. What information do we collect?

We may collect, use, store and transfer different kinds of Personal Information about you which we have grouped together as follows: 

  • Identity Data includes first name, last name, username or similar identifier, password, order number, marital status, title, date of birth, health information and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes financial and payment data (held in encrypted format only, as the full data is held by our third party payment providers).
  • Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
  • Profile Data includes your username and password, date of birth, age, location, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Marketing and Communications Data which includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We collect, use and share Aggregated Data, such as statistical or demographic data, for any purpose.  Aggregated Data may be derived from your Personal Information but is not considered Personal Information in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information, which will be used in accordance with this Privacy Policy.

It is important that all the Personal Information you give us when you register as a user or otherwise when you use the Website is correct and accurate. 

If you plan to submit someone else’s Personal Information to us, for instance when making a booking on their behalf, you should only provide us with that third party’s details with their consent and after they have been given access to information about how we will use their details, including the purposes set out in this Privacy Policy.

Where we need to collect Personal Information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products and services).  In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case.

The Website is not intended for children and we do not knowingly collect data relating to children.

3. How is your Personal Information collected?

We use different methods to collect data from and about you including through:

  • Direct interactions.  You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes Personal Information you provide when you:
    • make an order for products or services from our Website;
    • create an account on our Website;
    • make an enquiry by telephone, email or by completing the “Contact Us” form on our website;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us some feedback or testimonials.
  • Automated technologies or interactions. As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this Personal Information by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy.
  • Third parties or publicly available sources. We may receive Personal Information about you from various third parties as set out below:
    • Technical Data from analytics providers such as Google;
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Elavon Merchant Service, Sagepay, Stripe.
    • Identity and Contact Data from data brokers or aggregators such as Experian.
    • Identity, Contact, Technical and Profile Data from advertising and marketing companies such as Epsilon International UK Limited (trading as Epsilon Abacus) and Conexance (trading as i-Behaviour).
4. How do we use your Personal Information?

We will only use your Personal Information when the law allows us to. Most commonly, we will use your Personal Information in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

See below for the types of lawful basis that we will rely on to process your Personal Information:

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Information for our legitimate interests. We do not use your Personal Information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). 

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your Personal Information where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Generally we do not rely on consent as a legal basis for processing your Personal Information other than in relation to:

  • any health information that you may choose to share with us that may be relevant to a service or product that you wish to purchase; 
  • sending third party direct marketing communications to you (or direct marketing from us if you are not an existing customer) via email or text message. You have the right to withdraw consent to marketing at any time by contacting us by email at
5. Purposes for which we will use your Personal Information

We have set out below, in a table format, a description of all the ways we plan to use your Personal Information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your Personal Information for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us by email at if you need details about the specific legal ground we are relying on to process your Personal Information where more than one ground has been set out in the table below.

Purpose/Activity Type of Personal Information Lawful basis for processing including basis for legitimate interest
To register you as a new customer (a) Identity

(b) Contact

Performance of a contract with you
To process and deliver your product or service including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(c) Enabling you to access our products and services

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(f) Special categories of Personal Information (e.g. health)

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

(c) Necessary for your legitimate interests (to allow you to track your order)

(d) Data subject’s consent

To manage our relationship with you which will include: 

(a) Notifying you about changes to our Terms and Conditions or Privacy Policy

(b) Asking you to leave a review or take a survey

(c) Enabling you to access our services

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(e) Special categories of Personal Information (e.g. health)

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

(d) Data subject’s consent

To enable you to partake in a prize draw or competition or special offer (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

(c) Data subject’s consent

To ask you to complete a survey or provide feedback on our products or services (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or restructuring)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we send to you (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our Website, products and services, marketing, customer relationships and experiences (a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about products or services that may be of interest to you (a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(a) Necessary for our legitimate interests (to develop our products and services and grow our business)

(b) Data subject’s consent (where you are not an existing customer)

To share your Personal Information with selected third parties, so that they can make suggestions and recommendations to you about products and services that may be of interest to you (a) Identity

(b) Contact

Necessary for our legitimate interests (to provide you with information about products or services you may be interested in)
To record and monitor incoming calls (a) Identity

(b) Contact

Necessary for our legitimate interests (to maintain customer service standards and to assist staff training)
6. Direct marketing / communication preferences

We strive to provide you with choices regarding certain Personal Information uses, particularly around marketing and advertising.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). We do this to ensure you always get a great service fully tailored to your preferences.

Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing at any time. 

If you would like to unsubscribe from receiving any communications which Knithub 24 sends you, you can do so by clicking the “unsubscribe” button at the bottom of email communications which we send you or alternatively by contacting us at In the case of email marketing please allow 3 -5 business days for your email address to be removed from our system.

7. Sharing Personal Information with third parties

We treat the security of your Personal Information very seriously and we will never sell your Personal Information under any circumstances.

However, we may disclose your Personal Information to selected third parties, including in the following situations:

  • To third party service providers that perform functions on our behalf in relation to the Website or otherwise in connection with the provision of Knithub 24’s products and services (for example, processing card payments, website hosting, conducting surveys and market research, providing social media analysis, providing marketing email services, data analysis tools and to manage customer services communications).
  • To third party brands with which we collaborate on products, services, competitions and campaigns.
  • To media agencies and advertising partners in order to run targeted marketing campaigns
  • To other third parties, for the purpose of facilitating our business and improving our products, content, services or advertising including, by way of example only, sending email communications or publishing reviews of our or our partners’ products and services
  • If we buy, sell or transfer any business or assets or if we go into insolvency, bankruptcy or receivership. If this should happen, we may need to disclose your Personal Information to the seller or buyer of such business or assets, as appropriate
  • If we are under a duty to disclose or share your Personal Information to comply with any legal obligation or in order to enforce or apply our terms and conditions and other agreements or protect the rights, property or safety of our customers, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.
  • To government authorities, and to other third parties as required or permitted by law, including but not limited to in response to court orders. We also may disclose user information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of our Website or anyone else that could be harmed by such activities.

Please note: by posting any Personal Information in any publicly accessible area of our Website (such as review or testimonial sections), such information may be collected by third parties over which we have no control. We are not responsible for the use of such information by such third parties.

Please therefore exercise all due care and consideration before disclosing any Personal Information that will be disclosed on public areas. You should avoid disclosing on public areas any Personal Information that may be used to identify you (such as your name, age, home or work address or name of your employer).

8. Protecting your Personal Information
  • We have put in place appropriate security measures to prevent your Personal Information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need to know.  They will only process your Personal Information on our instructions and they are subject to a duty of confidentiality.  
  • We have put in place procedures to deal with any suspected Personal Information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Your rights in relation to your Personal Information

In relation to the Personal Information we hold about you, you may be entitled to ask us:

  • For a copy of your Personal Information
  • To correct, erase or restrict the processing of your Personal Information
  • To obtain Personal Information which you provide to us for a contract or with your consent in a structured, machine readable format and to ask us to transfer this information to another organisation
  • To object to the processing of your Personal Information in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).
  • In the first instance you may be able to view or change the information you have provided us with by logging in to your online account.

Your rights in relation to your Personal Information are limited in some situations. For example, if fulfilling your request would reveal Personal Information about another person or if we have a legal requirement or a compelling legitimate ground we may continue to process Personal Information which you have asked us to delete. You also may have the right to make a complaint if you feel your Personal Information has been mishandled. We encourage you to come to us in the first instance but, to the extent that this right applies to you, you are entitled to complain directly to the relevant supervisory authority.

If you wish to exercise any of the above rights, please contact us at Please note, however, that we may request specific information from you to help us confirm your identity and ensure your right to access your Personal Information (particularly any financial information).  This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it.  We may also contact you to ask you for further information in relation to your request to speed up our response.

10. What about other websites linked to our Website?

We are not responsible for the practices employed by websites linked to or from our Website nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our Website.

Please remember that when you use a link to go from our Website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including websites which have a link on our Website, is subject to that website’s own rules and policies. Always read over those rules and policies before proceeding.

11. Social Media and User Generated Content

Some of our social media platforms allow users to submit their own content. Please remember that any content submitted to one of our platforms can be viewed by the public and you should be cautious about providing certain personal information e.g. financial information or address details via these platforms. We are not responsible for any actions taken by other individuals if you post Personal Information on one of our social media platforms, e.g. Facebook or Instagram. Please also refer to the respective privacy & cookie policies of the social media platforms you are using.

12. Changes to our Privacy Policy

If we change our Privacy Policy and procedures, we will update this document on our Website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.

13. Where we store your Personal Information

The data that we collect from you may be transferred to and stored at a destination outside the European Economic Area (EEA), including for the purposes of processing that data by selected third parties, in order to facilitate Knithub24’s business. Countries outside the EEA may not have laws that provide the same level of protection to your Personal Information as laws within the EEA. Where this is the case we will put in place appropriate safeguards to ensure that such transfers comply with applicable data protection laws.

14. Retention

We will only retain your Personal Information for as long as is reasonably required to fulfil the purposes we collected it for (as set out in this Privacy Policy, otherwise communicated to you or for as long as is permitted by applicable law).  We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for Personal Information, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorised use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and any applicable legal, regulatory, tax, accounting or other requirements.

If you apply for a position at Knithub 24 via the Website, the information which you provide will be held for a period of 12 months and may be referred to should you make future applications to work at Knithub 24.