Have you ever wondered what goes on behind the scenes at London Fashion Week? Some of the Knithub 24 team have taken part and have seen the build up from a designer’s perspective.
Have a read of our ‘fly on the wall’ account of some of the backstage action at one of fashion’s most famous events in the calendar.
It’s London Fashion Week again, and it’s everything you might imagine it would be – full of adrenaline, assistants running around with clipboards, last-minute calamities such as rips in dresses and a huge amount of excitement and anticipation.
LFW takes place twice a year and is worth £32bn to the UK economy. It’s a major global fashion week, enabling established and upcoming designers to showcase their collections and influence next season’s high street trends.
Planning a catwalk show is half the battle. The design and technical teams work endlessly alongside their regular workloads. Once the samples have come in the designs get scrutinised, making sure they are truly cutting-edge and worthy of being on the worlds’ runways. Lighting technicians, PR professionals, show directors and performers all work on various aspects of the show.
It’s about 3 days before the show and the stylists get to work, making or breaking the look of the season. It’s a tough gig with some really tight deadlines. Models then come in for casting. They’ve just come off flights from New York, having worked solidly for the past three days on New York Fashion Week. The nights have been long for all teams and the last one before the show is no different. It’s pretty much organised chaos and everyone is working on adrenaline.
On the day of the show, it’s early doors and the collection has to be moved to the venue and prepped. Briefings are happening and the teams burst into action. Hair, make-up and dressing stations are neatly laid out and are now full with models. Thousands of guests from all over the world visit LFW every year. The security arrangements involved in keeping everyone safe is a big operation.
It’s getting closer to show time. Outside the press and celebrities have started to mingle, and everyone is looking to see who will be in the front row this year? Volunteers direct the public attending the shows, dress models and offer a general helping hand to anyone who needs it.
It’s line-up time, the countdown is on! The stylist must inspect each model before setting one foot on that catwalk and then it’s show time. The excitement builds, the music is pumping and the models glide down the catwalk and back. Before you know it, the show is over for another six months.
Did you know that Knithub 24 is a knitwear design studio as well as a knitting school? If you’re a fashion student looking for support with your final year collections, we can help. We also take on knitwear commissions. Contact us here for more info: email@example.com
Image credits: Knithub 24